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Freelance Writers Website – Clear and Concise

All good freelance writer websites have common characteristics that get beyond the clear as mud view. freelance writing websites  This includes organization and provides visitors with information that is easy to find. Potential clients do not want to spend time sifting through the mud to find things on a website. This makes the design of the freelance writer website critical. There are many excellent freelance writer websites and some that are muddy. Regardless of how your website looks you need to spend time fine tuning and updating to keep out the mud on a regular basis.

Freelance Website Attributes

To avoid the clear as mud look and achieve the clear as water look for your freelance writers website, you need to consider the features you need on the website. Take a look at some attributes that make a good FreeLance Writer website. These attributes include:

  • A clear title of the website that states the purpose A design that clearly shows potential clients what types of work you can complete
  • Your URL needs to represent your business if available
  • Links to online article hosting services that provide examples of your work
  • Links to other sources of completed work to provide samples
  • Name, address, and phone number of the writer. Potential clients want to know that the owner of the website really exists
  • A last updated date, so potential clients know that the website is kept current and not abandoned
  • Portfolios are provided so that potential clients can view samples of your work
  • Clear directions how to contact you, your e-mail address or button to click that will take them to your e-mail address
  • Testimonials are helpful, however be careful not to over do it because they can appear staged

Once you have your website online and you have cleared the mud. You need to think about marketing your services. You can have the best website on the Internet and no traffic if you do not sell your services. There are many methods for accomplishing the marketing your website. The key is to find your niche and let people know you exist.

Freelance Writing Website

You can use Google AdWords to place ads on other peoples websites to draw traffic; however you have no control over ad placement. You can use social network marketing on websites like YouTube, MySpace, and others to draw traffic to your website. You can also use social book marking to provide examples of your work on your webpage, for example: Digg, Technorati, Delicious, and others. You will need to monitor your network marketing and social book marks regularly to keep your information current.

The real sign that you have a cleared the mud and have a well designed website is the amount of traffic flow; high traffic is good and low traffic means parts are still clear as mud. You will need to tinker with your website as time goes by to keep it current and when you detect muddy parts.

When designing yours and viewing other freelance writers websites, look for all the characteristics listed above.

Article Source: http://EzineArticles.com/1135592

Freelance Writers Website – Clear and Concise

All good freelance writer websites have common characteristics that get beyond the clear as mud view. best freelance websites This includes organization and provides visitors with information that is easy to find. Potential clients do not want to spend time sifting through the mud to find things on a website. This makes the design of the freelance writer website critical. There are many excellent freelance writer websites and some that are muddy. Regardless of how your website looks you need to spend time fine tuning and updating to keep out the mud on a regular basis.

Freelance Website Attributes

To avoid the clear as mud look and achieve the clear as water look for your freelance writers website, you need to consider the features you need on the website. Take a look at some attributes that make a good FreeLance Writer website. These attributes include:

  • A clear title of the website that states the purpose A design that clearly shows potential clients what types of work you can complete
  • Your URL needs to represent your business if available
  • Links to online article hosting services that provide examples of your work
  • Links to other sources of completed work to provide samples
  • Name, address, and phone number of the writer. Potential clients want to know that the owner of the website really exists
  • A last updated date, so potential clients know that the website is kept current and not abandoned
  • Portfolios are provided so that potential clients can view samples of your work
  • Clear directions how to contact you, your e-mail address or button to click that will take them to your e-mail address
  • Testimonials are helpful, however be careful not to over do it because they can appear staged

Once you have your website online and you have cleared the mud. You need to think about marketing your services. You can have the best website on the Internet and no traffic if you do not sell your services. There are many methods for accomplishing the marketing your website. The key is to find your niche and let people know you exist.

Freelance Writing Website

You can use Google AdWords to place ads on other peoples websites to draw traffic; however you have no control over ad placement. You can use social network marketing on websites like YouTube, MySpace, and others to draw traffic to your website. You can also use social book marking to provide examples of your work on your webpage, for example: Digg, Technorati, Delicious, and others. You will need to monitor your network marketing and social book marks regularly to keep your information current.

The real sign that you have a cleared the mud and have a well designed website is the amount of traffic flow; high traffic is good and low traffic means parts are still clear as mud. You will need to tinker with your website as time goes by to keep it current and when you detect muddy parts.

When designing yours and viewing other freelance writers websites, look for all the characteristics listed above.

 

The Concept of Web Hosting

What is web hosting? What is reason behind hiring such hosting services? Conception de site web All these questions can be easily answered by taking an example of why people rent the home instead of simply purchasing them? The easiest answer is that people often cannot afford the soaring rates of the property or simply cannot feel the need to have a house of their own. Other reasons may include high priced maintenance and other related costs. The same goes with the case of hosting services. The websites of businesses and individuals need some place to stay on and therefore the web hosting services are required.

What is the need to have web hosting?

The first and foremost reason due to which web hosting is needed is that it offers a place to put all the site files like images, videos and HTML. Secondly, the Internet hosting provides the site with an address so that the Internet users can find the site among millions of others sites and web pages which are available on the World Wide Web. Web hosting facility also generally offers people with the way to be in contact with the online businesses. And last but not least, the hosting service offers great service popularly called as the “bandwidth”. It is the service which helps in transmitting the data of a site to each viewer. Transmitting such type of data demands high speed connectivity of the net and stable hardware. All the services are offered to a site through a computer called as the web server. All sites, from smallest to the largest utilize a web server. It is again an inhibition that what is the need to use the web hosting services rather than purchasing the web server?

The very first reason is that these web servers can prove to be very costly. Another reason because of which people make use of the net hosting is that the site does not require the own web server as many sites are not so large or do not enjoy huge amount of visitors for justifying having own web server. The hosting services are provided as an important part of the general Internet plan and there are various paid as well as free providers offering such hosting services. It is on the discretion of the user to see what type of requirements he or she has in order to decide the best type of web hosting services. Such considerations may include scripting software, operating system and database server software.

 

Understanding the Metaphysical Aspects of A Course in Miracles (ACIM)

A Course in Miracles (ACIM) is a non-dualistic spirituality which contains a set of guidelines regarding the psychotherapy of the split mind. acim  Understanding these metaphysical aspects assists in the practical application of the principles contained in ACIM when making choices. Without actual application, these principles are just ideas; but with application they become an experience, and experience changes everything. The metaphysical portion is a great identifier of the ego’s judgmental thought system as well as a heavenly reminder of what is true about ourselves.

Looking at metaphysical descriptions on paper and becoming aware of their attributes is of great benefit in knowing what you are choosing both for and against. Keep them handy, and refer to them often as you navigate the choices in your life.

Here are some very simple points to consider about the metaphysical aspects of ACIM:

The Un-Healed Mind – the super-unconscious mind is where the “tiny mad idea” of separation began. It is accessible via the conscious awareness of what is going on in your life. The ego doesn’t want you to remember that the idea was just a choice; but the mind remembers where it came from. It naturally returns to peace when you choose the Holy Spirit Right Mind.

The Split Mind – the unconscious mind contains sin, fear and guilt from that original separation idea. This is the basis of the ego’s thought system of judgment as it divides out. Remember the ego’s judgment above: Separation is a sin punishable by death. For having separated, it now places guilt in the mind; and says you must be fearful of the now vengeful God who wants to kill you for what you’ve done. The kill or be killed (one or the other) ego judgments as seen in the sub-conscious and conscious behaviors begin to make sense considering their origin in the mind.

The Right-Mind – the split mind and the two conflicting thought systems is very evident. Compare the two sides to know what you are choosing in any given moment. These very clearly illustrate the psychotherapy of the mind and having lists makes it readily apparent why one system of thinking hurts and the other heals. You can only choose one thought system, or interpretation, at a time because it is always one or the other. You still retain the decision maker. Which one will you choose?

The ego wrong mind is based on judgment and separation from others going back to the original separation idea. That separation sin now punishable by death which also contains the beginning of guilt and fear. When you choose the judgmental ego as cause, your effect is:

victim/victimization – judgment – projection – addiction – grievances – hate – anger – war – specialness – death – forgive to destroy – sin – fear – guilt – special relationships

The Holy Right Mind is based on sharing and oneness and returning your mind back to the peace of God and out of the illusion of choice. This says that the error never occurred and you are still as God created you. There is nothing else. When you choose the Holy Spirit as cause, your effect is:

True forgiveness – Holy Relationship – Holy Spirit Judgment – Shared Interest – Sameness – Healing – Forgiveness – Love – Peace – Life – Sinlessness – Guiltlessness – Fearlessness – Oneness – Truth – Knowledge – Heaven

I invite you to further study the metaphysical aspects associated with A Course in Miracles. Understanding their ideas and principles helps in applying them to your life as you choose your way out of the illusion. They are a set of guidelines straight from A Course in Miracles that show you what each aspect is all about. More than that, you can consider the origin of both aspects and their respective intentions. When combined with how you truly feel, the ego’s motivations are obvious when compared against the Holy Spirit’s truth.

 

Understanding the Metaphysical Aspects of A Course in Miracles (ACIM)

A Course in Miracles (ACIM) is a non-dualistic spirituality which contains a set of guidelines regarding the psychotherapy of the split mind. acim  Understanding these metaphysical aspects assists in the practical application of the principles contained in ACIM when making choices. Without actual application, these principles are just ideas; but with application they become an experience, and experience changes everything. The metaphysical portion is a great identifier of the ego’s judgmental thought system as well as a heavenly reminder of what is true about ourselves.

Looking at metaphysical descriptions on paper and becoming aware of their attributes is of great benefit in knowing what you are choosing both for and against. Keep them handy, and refer to them often as you navigate the choices in your life.

Here are some very simple points to consider about the metaphysical aspects of ACIM:

The Un-Healed Mind – the super-unconscious mind is where the “tiny mad idea” of separation began. It is accessible via the conscious awareness of what is going on in your life. The ego doesn’t want you to remember that the idea was just a choice; but the mind remembers where it came from. It naturally returns to peace when you choose the Holy Spirit Right Mind.

The Split Mind – the unconscious mind contains sin, fear and guilt from that original separation idea. This is the basis of the ego’s thought system of judgment as it divides out. Remember the ego’s judgment above: Separation is a sin punishable by death. For having separated, it now places guilt in the mind; and says you must be fearful of the now vengeful God who wants to kill you for what you’ve done. The kill or be killed (one or the other) ego judgments as seen in the sub-conscious and conscious behaviors begin to make sense considering their origin in the mind.

The Right-Mind – the split mind and the two conflicting thought systems is very evident. Compare the two sides to know what you are choosing in any given moment. These very clearly illustrate the psychotherapy of the mind and having lists makes it readily apparent why one system of thinking hurts and the other heals. You can only choose one thought system, or interpretation, at a time because it is always one or the other. You still retain the decision maker. Which one will you choose?

The ego wrong mind is based on judgment and separation from others going back to the original separation idea. That separation sin now punishable by death which also contains the beginning of guilt and fear. When you choose the judgmental ego as cause, your effect is:

victim/victimization – judgment – projection – addiction – grievances – hate – anger – war – specialness – death – forgive to destroy – sin – fear – guilt – special relationships

The Holy Right Mind is based on sharing and oneness and returning your mind back to the peace of God and out of the illusion of choice. This says that the error never occurred and you are still as God created you. There is nothing else. When you choose the Holy Spirit as cause, your effect is:

True forgiveness – Holy Relationship – Holy Spirit Judgment – Shared Interest – Sameness – Healing – Forgiveness – Love – Peace – Life – Sinlessness – Guiltlessness – Fearlessness – Oneness – Truth – Knowledge – Heaven

I invite you to further study the metaphysical aspects associated with A Course in Miracles. Understanding their ideas and principles helps in applying them to your life as you choose your way out of the illusion. They are a set of guidelines straight from A Course in Miracles that show you what each aspect is all about. More than that, you can consider the origin of both aspects and their respective intentions. When combined with how you truly feel, the ego’s motivations are obvious when compared against the Holy Spirit’s truth.

 

Changing Lives Through A Course in Miracles

As the title implies, A Course in Miracles is a teaching device. a course in miracles It teaches us what is real and what is unreal, and leads us to the direct experience of our own Inner Teacher.

The Course is arranged in three parts: a text, a workbook for students and a manual for teachers. The Text presents the concepts underlying the Course. The workbook contains 365 daily lessons that give students the opportunity to apply and experience the concepts on a practical level. The teacher’s manual is presented in a question and answer format, addressing typical questions that a student may ask; it also provides a clarification of terms used throughout the Course.

On How it All Began

The Course was written by Helen Schucman and Bill Thetford, two highly trained and successful Professors of Psychology at Columbia University’s College of Physicians and Surgeons in New York City. Helen was the scribe for the Course, writing down in shorthand the internal messages she received. Bill typed what Helen wrote. It took a total of seven years to complete A Course in Miracles, which was first published in 1976 in the United States. Helen wrote additional pamphlets. Her Song of Prayer was published in 1977 and The Gift of God in 1978.

Over the past 34 years, the popularity of A Course in Miracles has grown and spread worldwide. It has been translated into 18 different languages and more translations are in the works. Throughout the world, people gather with other like-minded students to read the Course together in order to better understand the Course’s message. In this era of electronic and social media, A Course in Miracles can be obtained in e-book format, on CD, and through iPhone Apps. You can interact with other Course students on Facebook, Yahoo Groups, Twitter, and numerous other websites.

Experiencing the Course

The Course is designed to be a self-study tool. However, many students find that their first interaction with the material is difficult and overwhelming – the change in perspective that it offers is contrary to traditional thinking. Taking an introductory class with a trained facilitator or teacher allows for a gentler opening to these new ideas and a more fulfilling experience.

There are many classes and courses of study based upon the philosophy of A Course in Miracles, and even specific classes on key Course concepts, such as True Forgiveness or Cause and Effect. Such classes give students the chance to experience the theory and application of specific material more deeply. Through such deep experience, many students find the reassurance of inner peace and the joy of knowing the Inner Teacher.

“This Course is a beginning, not an end… No more specific lessons are assigned, for there is no more need of them. Henceforth, hear but the Voice for God… He will direct your efforts, telling you exactly what to do, how to direct your mind, and when to come to Him in silence, asking for His sure direction and His certain Word (Workbook, p. 487).

 

Online Games – The Best Pastime

Internet is filled with hundreds and hundreds of free games, played by people from all parts of the world. Agen Judi Online Regardless of their age or occupation, all of them enjoy the multitude of online games present on the internet that become a passion for them should they spend a large amount of time playing them.

The demand for such games is now such that new titles are being churned out by the minute. There is no shortage of variety for online gaming enthusiasts that choose to spend time every day choosing their favorite online titles to play and be relaxed. If you choose the appropriate online portal, you get an almost ad-free gaming experience where there are no annoying pop-ups to spoil the game-play for you. The games are sorted into columns or pages of the most popular, critics’ favorites, fashion games and so on. The advancement in technology in contemporary times has enabled developers to reproduce an almost console-like gaming experience for their users. In fact, for beginners at gaming, online gaming is the most recommended form because the titles on offer are relatively easy to understand and have great entertainment value for the average user.

Regardless of the fact that most of the games present online are free and tend to be smaller than their desktop and console counterparts, the difference in game-play between the two is hardly ever noticeable to the amateur gamer. 3D online games have also been available for a while now, and enjoy exponential rise in popularity among all the action and adventure games out there.

Virtually every genre of games is present on major online portals, be it airplane missions, first-person shooters, aliens, zombies, space, stars, racing, cooking, fashion, design, etc. As they say, name it, and they’ll have it. Card games and casino games are rivals for the top spot when it comes to interest, and the list of titles available would take a lot of time to write here, should we bother trying. Be sure to take your pick among the games that you’re most passionate about, and the experience will be worth the extra effort spent in choosing the right game rather than picking a random one. It’s only the personal preferences that matter with online gaming, because the rest has been provided for by the developers who have left no stone unturned in developing ample number of free games for every genre. It’s now virtually impossible not to find something that suits your interests and preferences.

Kids can also benefit from the avalanche of online games. There are huge numbers of free games that have animals, balls, balloons, sports, bubbles and fruits in them, in addition to jigsaw puzzles, army-based and board games that are all available under different titles for your child to play and enjoy. They can even be enjoyable for parents, who will then tend to join in and compete with the kid playfully. So if you’re one such parent, don’t be embarrassed. It’s time to spend some quality moments with your child.

All major internet gaming portals offer you accounts. Once you have an account made, which is optional of course, you can submit scores online, vote for games that you like or hate, maintain your statistics effectively, find out how many hours you’ve spent playing a game and your own high scores. Do give a moment to reading the game’s description and get yourself acquainted with the controls so you know what you’re supposed to do once the game begins, that is to say if you don’t know it already.

As for teenagers, the games that enjoy great popularity among them are sports games, racing and adventure ones. They enjoy the simulation offered by these online games and most of the times get their friends involved to take full advantage of the unlimited number of players they can enjoy competing with over the internet. Such games also appeal to users of this age group because off the highly graphic content and rapid game-play which tests their reflexes like no other test can. Be it skateboarding, racing, or a sport, every game is available by countless developers so even the most feature-hungry teenagers are unlikely to miss a feature they enjoy on their consoles.

Online free games are easy to play, they have few controls and the diversity in game-play plus the multiplayer gaming offered absolutely free of charge is a major ace in their pack. The use of flash technology has increased the accessibility to online games and there is not a person out there who has internet access but cannot enjoy such an activity! So get yourself an account today, and enter the online world of gaming where the world is your competitor, and you are the person that you have always fantasized yourself as.

 

The Power of the Online Review

Online reviews are available for almost any company that uses the internet to promote their business. Google, Yahoo, Bing, Agen Judi Online Judy’s Book and Angie’s List are great places to learn about the reputation of any business you are about to hire. Companies who subject themselves to online reviews will tend to be the more honest in their field. All online reviews are not legit, some companies post their own misleading reviews or have friends post reviews for them. Even with this possibility these reviews can be a great tool in determining which company to hire. Just by reading the online review will give you a good idea if they are real or fake, look at the author. Investigating the author may reveal that they have given multiple reviews to a particular company, this is a sign that the reviews are fake. The Google search for “carpet cleaners in Tampa Fl” brings up a variety of carpet cleaning companies.

A close look at the first one on the list gives away a lot. They have 20 review and when we look at the latest review we see this particular person has given a glowing review to all three of the this carpet cleaning companies Google place pages, this is a red flag for sure. looking closer we see that out of the 20 reviews most of them give reviews to all of their Google places pages, This tell me that this company has mostly fake reviews. This is not as bad of a thing as it sounds, this company views these reviews as an important part of their online presence and a bad review would be devastating.

This can be used to the consumers advantage, Call this company up and tell them that you are calling them because of their glowing reviews. Mention their reviews a couple of times during the phone conversation this will tell them that you also understand the importance of these review. They will give you A plus service when they come to your home because they will be afraid of you giving them a Poor online review. This may be the best weapon you have to get the best customer service every time.

 

10 Casino Games to Play Online

To play casino games there is no need to get all dressed up these days. BandarQQ You don’t even have to leave the house, if you don’t feel like it. Casino games are available online and can be played from the comfort of your home, 24 hours a day, 7 days a week.

Most of the time a one-time casino software download is necessary, when you want to play casino games online. The software is usually directly available on the online casino website of your choice.

These days some casinos offer flash games which do not require a download. Personally I find the downloadable casinos more practical as you don’t have to open a browser each time you want to play. You simply play straight from your desktop.

These are 10 casino games you can play online:

1. Blackjack

Arguably one of the most well known card games in the world is Blackjack. The aim of the game is to obtain a hand combination closest to 21 as possible, without going over (busting).

The 2-10 cards are worth their numerical value. Face cards are valued at 10 and Aces can be worth 1 or 11. With time you will learn the odds of your hand busting versus de dealer’s hand.

It basically is a very easy game to learn how to play, and worth spending some time on as it is possible to develop some good skills which will massively increase your winning odds in this game.

2. Craps

Craps is a very exciting dice game. It’s the fastest moving game at the casino tables with a large variety of betting and wagering options. Though a craps table can look pretty intimidating when you see it for the first time, but it is easier than it looks. It’s best to stick to the basic bets, as the more complex ones most of the time do not give you better winning odds.

3. Roulette

Mostly two types of roulette are offered to players online: American Roulettes and European Roulettes. As the American roulette wheel contains an extra 00 field, the European wheels have slightly better winning odds.

In this random number game players may choose to place bets either on a single number or a range of numbers, the colours black and red and the odd and even ranges. The croupier spins the roulette wheel, which contains coloured and numbered pockets, in one direction, while he releases and spins a little ball in the opposite direction on the circular track of the wheel. When the ball eventually loses its speed and falls into one of the (37 or 38) pockets of the wheel, the winning number (and therefore winning colour and number range) of the round is determined.

4. Mini Baccarat

Is a card game with the exact same rules as standard Baccarat, with the exception that players do not take turns being the banker. Six or seven players can be seated at a mini Baccarat table and there are 3 betting spots per player corresponding to banker, player and tie bets.

The aim of the game is to get as close to 9 as possible with 2 or 3 cards dealt to each player. 2-9 value cards represent their exact face value, and 10 and face cards value 0. The score of the hand is the right digit of the total of the cards. For example, if the two cards are an 8 and 7, which totals 15 the value of the hand is 5.

This is a fun and fast paced game of pure chance.

5. Online Slots

Online slots are among the simplest online casino games you can play. When you start the game you choose the amount of your bet (often 0.05€/$, 0.10€/$, 0.50€/$ or 1€/$ per spin) and how many lines you’d like to play. You then press the button to spin the reels.

Different slot machines offer different payouts for different picture line up combinations. You can find out which pictures, and how many in a row make you win, in the pay tables of the slot machine you are playing on.

6. Online video poker

Video poker basically is a poker based slot machine. The principles of poker provide the foundation for this game, and thus the aim is to obtain any of the winning poker hand combinations.

It is one of the most popular casino games today as it combines the excitement and skill of poker with the speed of slot machines and some of the highest winning odds of any casino game.

7. Pai Gow poker

Pai Gow poker is also called Double-hand poker. It is a version of the Chinese Pai Gow domino game, played with cards bearing poker hand values. The game is played with the standard 52 cards standard including a joker, which can be used as an ace, or to complete a straight, a flush or a straight flush. And the table is set for 6 players and a dealer.

The aim is to create two poker hands (a five-card hand and a two-card hand) out of the seven cards you are dealt. The five-card hand’s value needs to exceed the two-card hand’s value.

8. SicBo

SicBo is another dice game that can be played online. The game originates from ancient China and involves 3 dice and a table with a variety of betting options. The aim of the game is to guess the outcome of the roll of the dice.

The dice are rolled by the dealer using a special box, called the SicBo shaker, and the outcome is hidden until all bets are placed. Winning numbers and combinations light up on the table, and the dealer pays out the winning bets. True, the game board looks quite complex but the game is actually very easy to play.

9. Keno

Keno is a lottery type game which is very similar to the better known game called “Bingo”. It revolves around a circular glass enclosure, called a ‘bubble’, containing balls numbered from 1 – 80. Twenty of these 80 balls will be drawn each draw, while you have marked your numbers of choice on a blank keno ticket.

Once drawn the computerized Keno system calculates and determines the result of that game. How much you win depends on how many of the drawn numbers you had chosen.

10. Online Poker

Online poker is ragingly popular these days, fueled by the big international televised poker tournaments in which often amateur players enter and play alongside professional poker players. Check the poker bonuses on the different online poker sites as often you can win seats to enter big international poker tournaments.

Poker is a card game of chance, but if you practice and develop your skills, your odds of winning will be massively increased.

Different types of poker are played in online casinos, but the current favourite is Texas Hold’em. The aim of Hold’em is to make the best possible five-card poker hand using any of your two pocket cards (dealt to you face down) and the five community cards (dealt on the table face up).

There are so many different types of casino games these days and most of them you can find online as well. So whether you like the adventure of going to a real life land based casino or you prefer to play casino online from the comfort of your home, all these popular games are waiting to be played and enjoyed by you.

 

Why You Need to Start Monitoring Your Online Reputation

According to a report recently released by the The Conference Board, BandarQQ online reputation management is becoming more and more important to corporate marketers and brand managers. This report highlights the results of a study that confirms online reputation management concern is significantly on the rise.

This is great news, and certainly to be expected considering the recent nightmare scenario experienced by Dominos, where an employee posted a YouTube video of himself messing with customer food that was syndicated on major news channels and severely hurt the almost 30 year old brand. But although the report highlights advances in this regard, it also demonstrates how behind much of the corporate world is.

Consider this:

1. Only 49 percent of corporate executives surveyed in the report said that the management of reputation risk was highly integrated with their ERM function or other programs.

2. Only 34 percent of respondents said that they monitor social media such as blogs, online forums and social network sites.

3. Only 10 percent actively participate in social media

These numbers, while an improvement from past years, are still very low. Companies need to be more active in guarding their brand, whether online or offline. Sometimes, companies look down at digital media and user generated content as something unimportant, even beneath their company. But as the situation with Dominos indicates, these new channels can be detrimental to a brand. Consumers have a large impact on a brand’s reputation, and if they are moving the conversion to digital channels, then it makes sense that companies need to adapt with their customer base and shift their monitoring priorities online as well.

Companies have to understand that customers are going to carry on the conversation about them whether they are present or not. They can either participate and thus influence/monitor the conversation, or they can try to ignore it, and thus be totally out of control. Put this way, isn’t it obvious that the right thing to do is to participate?